It's a great time to be a writer; especially one that tends to be both right- and left-brained. I'm hyper-organized and process driven while also being creative and humorous. I've owned my own freelance content writing business for ten years, and before that wrote for about five years on the side, while I was working full time in publishing. I know, more numbers again. Currently, I work as the Digital Content Editor for a heavily-trafficked deals and shopping website called The Krazy Coupon Lady. 

Throughout my very diverse career, I've learned to manage multiple clients from a variety of industries, each with different processes, systems and rhetoric. While strictly adhering to deadlines, I deliver creative, insightful work that I'm proud of. I've crafted elegant, original content for new and established brands, as well edited multiple titles and/or guided them to publication as a book ghostwriter. 

I've copy written for websites, written eBooks, books, blogs, case studies, marketing collateral and white papers for my clients using their unique tone and style as well as deep SEO research and content strategy. My work is always challenging me, pushing me to learn more as readers, inundated with digital content, demand higher quality and brands clamor for attention. 

Throughout my career, I've had the privilege of collaborating with and learning from some amazing teams. I'm grateful for what I've learned and for my clients, who have always taken the time to be generous and teach me. 

But, I am a lifelong learner and I'm not stopping now. In 2021, I finished an MFA (Master's of Fine Art) in Creative Writing, and have enjoyed the impact this has had on my work. 

What's next? I don't know but I'm excited to find out! 

Destiny's Experience

Digital Content Editor

The Krazy Coupon Lady

2019 - Present

KCL is an inspiring women-owned and led company based out of Boise, ID. I've built and lead a team of six full-time writers (contract and employee) across four time zones to create best-of-web, long form content for five different verticals containing about 3,000 pieces of content.  I've created a company-wide style guide, an automated project management process in Asana that connects the entire organization, and a 6-hour digital content writer onboarding that is both synchronous and asynchronous. 

Ghostwriter

2011 - Present

• Currently work for Advantage Media/Forbes Books, a hybrid publisher of business titles.
• Wrote for AuthorBridgeMedia with a non-fiction client base including: entrepreneurs, business leaders and business coaches to develop, write and edit their books from concept to publication.

Digital Content Writer

2006 - 2019

Past clients include:  

eLearningMind(ELM), FMT Consultants, Dyn365Pros, Capture2Proposal, Death by Tequila (DxT), The Patio Group, Livestrong.com, Trails.com, eHow.com, Properpillow.com, Ground-based Nutrition, Centered Business Consulting, Plaza Aesthetics & Wellness, xRM3, GlennsDesigns.com, Fire Systems, Inc., Mark Hamade, Avetta, Trust Me Vodka, ScenePlay App.

Digital Content Strategist

2010 - 2017

• Created a content editorial calendar and strategy for Centered Business Consultants, increasing web traffic and engagement by 30% quarterly.
• Consulted Plaza Aesthetics & Wellness on a cross marketing strategy built upon local SEO techniques, including geo-targeted Adwords and Facebook campaigns and email marketing.
• Advised Ground-Based Nutrition on a content strategy to engage strategic partners and influencers, increasing web traffic organically from 20 to 1500 unique visits per day in two quarters.
• Strategized SEO driven content for The Proper Pillow, which grew unique daily visits from 5 to 750 average per day, peaking at 900, in six months.

Personal Brand Consultant

2012 - 2017

• Positioned Mark Hamade as a Conscious Capitalist, oversaw a logo and website design to feature his work. Rewrote his LinkedIn bio and profile. Strategized his efforts across Twitter, Facebook and LinkedIn. Mark Hamade earned a position as partner in Vivaris, (hedge fund) and booked numerous speaking engagements within the tech industry.
• Helped Mark Guidi launch Centered Business Consultants, an organizational coaching agency built upon the martial arts practice of Aikido. Oversaw website design/build, logo, eBook and blog content. Guidi was recruited by Phi Kappa Psi for the Executive Director position under a lucrative three-year contract.
• Established Marci Mauro, CBRE as top-of-mind influencer through a highly segmented email newsletter campaign. Mauro was recruited for a senior level position for Wells Fargo Commercial Loans.

Print and Digital Journalist

2001 - 2015

• Wrote feature article for CIO Magazine "A Machine to Disrupt the Machine" August 2015. 
• Wrote artist profiles for Surfer Magazine.
• Wrote feature profiles on local artists, celebrities, musicians and athletes for Encinitas Magazine and Carlsbad Magazine.
• For Beach Break News covered restaurant reviews, art gallery openings, local events.
• Wrote short fiction appealing to juvenile offenders for the non-profit, Arise, as part of a curriculum designed to rehabilitate them.

Publishing 

TheScientificWorld.com

Assistant Editor

July 2001 - May 2002 

• Sought out, compiled and published original life and biological science research to the website, the first online journals of its kind.
• Helped to create large databases of articles and optimize for search. Developed contacts with Nobel Prize winning life and biological scientists.
• Personally on-boarded the Digital Urology Journal founded by Dr. Anthony Atala.
• Oversaw the establishment of a west coast office in San Diego, CA.

Harcourt Children's Books

Editorial Assistant

February 2000 - May 2001 

• Assisted in ushering a manuscript to publication by working as a go-between for the authors and illustrators and the internal editorial, art and production departments.
• Contributed to weekly editorial meetings.
• First look at all potential projects.
• Proofread and edited manuscripts.
• Wrote back-cover copy.

Academic Press

Editorial Coordinator

June 1998 - February 2000

• Managed editorial boards for two major academic journals by organizing editorial board meetings, flying in authors from around the country.
• Assisted in leading ed board meetings with Editor.
• Attended national scientific conferences with Editor to prospect for new authors.
• Ushered multi-authored book projects from contracts to publication.
• Proofread and edited Tulchinsky, Theodore H. and Varavikova, Elena A. The New Public Health: An Introduction to the 21st Century. Academic Press, 2000.
• Edited and proofread a special journal issue called Neurobiology of Disease, edited by EG Jones, LM Mendell and GV Lees.

Education

Chapman University

(MFA) Master in Fine Arts, Creative Fiction Writing 

University of California, San Diego

B.A. British and American Literature

Cum Laude, Honors 

Digital Skills

Google Suite, Asana, Basecamp, Slack, WordPress CMS, MailChimp, Constant Contact, MS Office Suite, PowerPoint, SEMRush, Moz, Answer the Public, Buzzsumo, Google Analytics. Can write basic .html and perform intermediate to advanced front end design on Wordpress, SquareSpace and Strikingly. Well-versed in Google AdWords, Google +, Facebook, Facebook Advertising, LinkedIn, LinkedIn Advertising, Instagram, YouTube.

AP Styleguide, CMOS, MLA.